Shanghai, Shanghai, China, 29th Aug 2022, King NewsWire, Pinduoduo, a digital platform connecting millions of farmers and consumers, unveiled a “10 Billion Agriculture Initiative” to facilitate the advancement of agritech, promote digital inclusion, and provide agritech talents and workers with greater motivation and a sense of achievement.
The plan is to deepen its “Tech for Agri” drive to address critical needs in the agricultural sector and rural areas. Funded by the company last year, the initiative would not be driven by profit or commercial goals.
The company has made its “Tech for Agri” vision a core priority, with a focus on increasing market accessibility through its e-commerce platform, improving digital inclusion and literacy through tailor-made online training programs, and fostering innovation to deliver a productivity leapfrog by promoting agritech solutions and horticultural breakthroughs.
Since its beginnings in 2015 as an online fresh produce retailer, Pinduoduo has identified technology as the key to driving efficiency gains and boosting farmer incomes.
“Technology will unlock the full potential of agriculture and allow the sector to reap the benefits of the digital economy,” said Chen Lei, Chairman and CEO of Pinduoduo. “At Pinduoduo, we champion ‘Tech for Agri’ and promote the use of technology for agriculture.”
With more than 880 million users, Pinduoduo has grown to become a major digital platform and has helped more than 16 million farmers connect to the digital economy. The company has used the platform’s unique position to solve practical problems that consumers and farmers face.
Besides advancing the development and adoption of agritech solutions, the “10 Billion Agriculture Initiative” will also seek to help farmers build brands to increase the marketability of their products, and slash food waste across the agrifood supply chain.
The initiative will also support efforts to foster new talent and innovation in agriculture, and encourage cross-disciplinary research and development into agritech.
The company has been organizing annual Smart Agriculture Competitions since 2020 that challenge data scientists and agricultural researchers to develop practical precision farming technology as part of efforts to promote sustainable, innovation-led growth in agriculture.
Pinduoduo will also continue to train farmers who are generally less tech equipped to gain the right digital skills so that they can enjoy the benefits of the digital economy. The company has trained more than 100,000 e-commerce savvy “New Farmers,” who have gone to inspire others in their communities to follow suit.
About Pinduoduo Inc.
Pinduoduo connects millions of agricultural producers with consumers across China. Pinduoduo aims to leverage technology to bring more businesses and people into the digital economy so that local communities can benefit from increased productivity and create value through new market opportunities. For more information on Pinduoduo, please visit the content hub at https://stories.pinduoduo-global.com
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